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About the Book ' There is a lot of hype about the importance
of protecting and promoting a company's reputation, but much of
it is based on woolly thinking and insubstantial evidence. The work
of this research group is helping to put that right.' ' The reputation community of firms and academic
researchers is growing. We need books such as this to help us to
understand what is a difficult but exciting area to manage.' ' The authors present a strategic framework
for reputation management, concrete indications for the drivers
of success and failure in this very important field and some very
interesting case studies. What convinces me most is their special
approach in measuring Corporate Personality from different stakeholder
perspectives and in using this approach for both new theory development
and concrete recommendations for practice.' Routledge |
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