Routledge

THE WAY AHEAD

The whole ethos of communicating with consumers should be the search for something new to say. Read books, watch movies, watch TV, surf the web and go out and experience people in many different environments. Whatever you do, don't do this to order. Don't just do it because this or any other book says so, or as part of a student project; do it because you are genuinely excited by the prospect of a job in advertising, marketing and media communication.

Make yourself more interesting.

Advertising: Its business, culture and careers sets out not to claim to provide all the answers you need to embark on a successful career in advertising and media communications. It sets out to equip you to ask yourself the right questions.

Good luck!

Useful websites

Young & Rubicam
www.yr.com

Doyle Dane Bernbach
www.ddb.com

Ogilvy & Mather
www.ogilvy.com

Bartle Bogle Hegarty
www.bbh.co.uk

TBWA / Chiat
www.tbwachiat.com

St Lukes
www.stlukes.co.uk

Beattie McGuiness Bungay
www.bmbaagency.com

TBWA
www.tbwa.com

Agency Republic
www.agencyrepublic.com

Glue
www.gluelondon.com

Lowe
www.loweworldwide.com

Wieden + Kennedy
www.wklondon.com

Fallon
www.fallon.co.uk

Saatchi & Saatchi
www.saatchi.co.uk

Claydon Heeley
www.claydonheeley.com

Abbot Mead Vickers
www.amvbbdo.com

Publicis
www.publicis-dialog.co.uk

Think Tank
www.thinktank.org.uk

Big Communications
www.bigcommunications.co.uk

Interesting PR Agencies websites

Punch
www.punchcomms.com

Renegade Media
www.renegademedia.net

Golly Slater
www.gollyslater.com

Pink Mango
www.pinkmangopr.com

PHA Media
www.pha-media.com

10 Yetis
www.10yetis.co.uk

Alison Brod PR
alisonbrodpr.com

Supersonic
www.supersonicpr.com

Weber Shandwick
www.webershandwick.co.uk

Edelman
www.edelman.com
www.bbc.co.uk/radio1/onemusic/pr

Lander PR
www.landerpr.com

Fashion PR
www.fashionpr.co.uk

Boudoir PR
www.boudoir-pr.com

A selection of Media agencies websites

The Specialist Works
www.TheSpecialistWorks.com

TCS Media Planning
www.tcsmedia.co.uk

Space & Time Media
www.spaceandtime.eu.com

MindShare
www.mindshareworld.com

Carat UK
www.carat.co.uk

Book Information / Buy the book
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