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This is the companion website for Essentials of Marketing Management by Geoff Lancaster and Lester Massingham. Here you will find a wealth of supplementary materials that will aid both lecturers and students of the discipline of Marketing Management, in using Lancaster & Massingham's textbook.

Resources found on this website include:

  • Mini and extended case studies
  • PowerPoint slides
  • A variety of practice questions
  • A sample chapter
  • A glossary of terms
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