This is the companion website for Essentials of Marketing Management by Geoff Lancaster and Lester Massingham. Here you will find a wealth of supplementary materials that will aid both lecturers and students of the discipline of Marketing Management, in using Lancaster & Massingham's textbook.
Resources found on this website include:
- Mini and extended case studies
- PowerPoint slides
- A variety of practice questions
- A sample chapter
- A glossary of terms