Book cover

This is the companion website for International Marketing, Fifth Edition, providing the solid foundation required to understand the complexities of marketing on a global scale.

What you will find on this website:

  • About The Book: information about the book, the authors and table of contents.
  • Testbank: an extensive set of multiple choice and true or false questions to test your knowledge.
  • Powerpoint Slides: slides to accompany each of the chapters, ideal for lecturers.
  • Discussion Questions: a vast selection of questions for discussion and assignments to stimulate debate and more detailed engagement with the subject matter.
  • Cases
  • Useful links: links to other websites of interest.
  • Buy the book online: purchase additional copies of this title.
  • Routledge Business Arena: Routledge's main website for this subject area. Get more information about our books, journals and electronic publishing.