Routledge

About the Book

Table of Contents

  • Preface
  • Part One: Overview of World Business
  • Chapter 1 Nature of international marketing: Challenges and opportunities
  • Chapter 2 Trade theories and economic cooperation
  • Chapter 3 Trade Distortions and Marketing Barriers
  • Part Two: World Market Environment
  • Chapter 4 Political Environment
  • Chapter 5 Legal Environment
  • Chapter 6 Culture
  • Chapter 7 Consumer Behavior in the International Context: Psychological and Social Dimensions
  • Part Three: Planning for International Marketing
  • Chapter 8 Marketing Research and Information System
  • Chapter 9 Foreign Market Entry Strategies
  • Part Four: International Marketing Decisions
  • Chapter 10 Product Strategies: Basic Decisions and Product Planning
  • Chapter 11 Product Strategies: Branding and Packaging Decisions
  • Chapter 12 Channels of Distribution
  • Chapter 13 Physical Distribution and Documentation
  • Chapter 14 Promotion Strategies: Personal Selling, Publicity, and Sales Promotion
  • Chapter 15 Promotion Strategies: Advertising
  • Chapter 16 Pricing Strategies: Basic Decisions
  • Chapter 17 Pricing Strategies: Countertrade and Terms of Sale/Payment
  • Part Five: Financial Decisions
  • Chapter 18 Financial Strategies: Financing and Currencies