Chapter 4: Pull Yourself up by Your Bootstraps: Personal Failure and the Great Depression
Figure 4.1
Fan magazine articles emphasized the glamorous lives of celebrities during the Depression. Image from the September 1932 issue of Photoplay courtesy of University of Southern California Cinematic Arts Library.
Fan magazine articles emphasized the glamorous lives of celebrities during the Depression. Image from the September 1932 issue of Photoplay courtesy of University of Southern California Cinematic Arts Library.
Figure 4.2
Advertisements frequently included people dressed in evening wear, like this woman doing the laundry. Image from the March 1933 issue of Photoplay courtesy of University of Southern California Cinematic Arts Library.
Advertisements frequently included people dressed in evening wear, like this woman doing the laundry. Image from the March 1933 issue of Photoplay courtesy of University of Southern California Cinematic Arts Library.
Figure 4.3
Signs of the Depression occasionally seeped into fan magazines, as in this ad asking readers if the man in their life needs a job. Image from the May 1932 issue of Photoplay courtesy of University of Southern California Cinematic Arts Library.
Signs of the Depression occasionally seeped into fan magazines, as in this ad asking readers if the man in their life needs a job. Image from the May 1932 issue of Photoplay courtesy of University of Southern California Cinematic Arts Library.
Figure 4.4
Desperate sounding ad copy reflected advertisers’ desperation for consumers during the Depression, and relied on concerns about women remaining unmarried. Image from the October 1937 issue of Screenland courtesy of University of Southern California Cinematic Arts Library.
Desperate sounding ad copy reflected advertisers’ desperation for consumers during the Depression, and relied on concerns about women remaining unmarried. Image from the October 1937 issue of Screenland courtesy of University of Southern California Cinematic Arts Library.
Figure 4.5
While ads in the 1920s warned women that they would be lonely if they were too heavy, many Depression-era ads chided women who were too thin. Advertisement from the August 1935 issue of Motion Picture courtesy of University of Southern California Cinematic Arts Library.
While ads in the 1920s warned women that they would be lonely if they were too heavy, many Depression-era ads chided women who were too thin. Advertisement from the August 1935 issue of Motion Picture courtesy of University of Southern California Cinematic Arts Library.
