The Dynamics of Persuasion, 4th Edition - Welcome
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Welcome

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Welcome to the companion website for The Dynamics of Persuasion, 4th Edition by Richard M. Perloff. The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in highly accessible and clear style, The Dynamics of Persuasion serves to:

  • Introduce the social science perspective on persuasion
  • Enhance understanding of persuasion theories and research
  • Highlight the major issues discusses in the field of persuasion research
  • Explore the complexities and subtleties in the dynamics of everyday persuasion
  • Raise awareness about the ethics of contemporary persuasion.

What you'll find on this website:

Student Resources

  • Links for further study
  • Glossary
  • Discussion questions

Instructor Resources

  • Instructor's Manual
  • PowerPoint slides
  • Sample syllabi
  • Testbank (Discussion Questions, Practice Test Questions, Exercises)
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