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Media Studies

Media Buyer — are responsible for purchasing media space (in newspapers, magazines and posters and on radio, television and cinema). Working within advertising agencies, they advise clients on which media should be used to best advertise their product or service. They aim to reach the highest number of people in the target audience at the lowest possible cost. The role also involves budget management. Buyers often work on more than one account at a time. They may work across a range of media or specialise in one particular area. In some companies, the role of media buyer is combined with media planner.

Media Planner — enable their clients to maximise the impact of their advertising campaigns through the use of a range of media. In order to ensure that campaigns reach their target audiences as effectively as possible, media planners combine creative thinking with factual analysis to develop appropriate strategies. They apply knowledge of media and communication platforms to identify the most appropriate vehicle for building awareness of a client's brand. Media planners work with radio, the press, television and, increasingly, new media, such as digital media, text messaging and the internet. Some agencies combine the roles of planner and media buyer.

Digital Media Technician — requires an individual with outstanding people skills, creative thinking and the ability to manage multiple and often competing priorities. You will work in creative studios with equipment such as Apple Macs and a range of digital media software, peripherals, video and sound equipment.

Speech Radio Coordinator — The post-holder will be responsible for developing and supporting community radio journalism and should have: Experience of working with and supporting volunteers, good project management skills, experience of factual speech radio production.

Marketing Executive — Marketing executives are involved in aspects of marketing, including: planning; advertising; promotion; public/media relations; product development; distribution; sponsorship; and research. The role is often challenging, varied and exciting. As many organisations have marketing departments, marketing executives can be found in both the private and public sectors: from the banking, retailing and media industries to voluntary and not-for-profit organisations. The responsibilities of the role will vary, depending on the size of the organisation and sector, and whether the focus is on selling a product/service, or raising awareness of an issue that affects the public. Marketing executives may also be known as marketing assistants or co-ordinators.

Radio Studio Manager — is responsible for the technical standard of broadcasts by controlling sound in studios and on location. They work with producers, presenters and artists to translate their requirements into a pleasing end product. The studio manager interprets the wishes of the producer in a creative and technical capacity to produce the final product. With advances in digital editing and a move to more multi-skilling, some of this work is now performed by producers themselves, but this is still an important role for studio managers on more complicated productions, such as those involving music or drama. Typical work activities include: enabling the successful transmission of a wide range of radio programmes by interpreting and advising on the requirements of the producers and contributors; applying skill and knowledge to operate and supervise the use of technical equipment and resources; managing IT systems; setting up studios and outside broadcasts; recording, editing and mixing sound using manual, digital and computerised techniques.

Television production assistant (PA) — is a vital link in the production team. PAs assist the director or producer and are involved in all stages of the production process (from pre-production through to post-production and transmission) to help ensure production runs smoothly. The role is technical, creative and administrative: PAs supervise setup and operation of production equipment, help plan programme format and research scripts, maintain production records, and hire equipment. Unlike other roles in the industry, PAs are more generalist than specialist. They are given responsibility for a wide variety of tasks, which may be both menial and complex.

Broadcast assistants — provide vital support in the development and day-to-day production of local and national radio. In giving practical support to programme producers and presenters, they ensure that shows run as smoothly as possible by managing a range of activities in a busy environment. Broadcast assistants undertake key administrative activities as well as assisting in planning, researching and producing live and pre-recorded radio programmes. They often have creative input in the development of new shows or features. The broad scope of the role means that it is a common starting point for a career in radio.

Runners — work for the Production Manager on the set and runs to get anything that is needed at any time. Many professionals think that this is the best way to learn the business, though you don't get the chance to see pre-production or post-production.

Camera assistant — this job is a good way to learn the skills of a camera operator. It involves making sure the batteries are charged, loading and labelling tapes or discs and setting up the camera with the correct timecode.

Other possibilities are:
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