AS Media Studies - Students

Students

Case study on London riots.

http://myweb.tiscali.co.uk/stevehackett/itvnorthwestprogrammes.html
Old and new title sequences for Coronation Street can be viewed here. Compare the sequences — how have they changed and why?

http://www.perfectblend-media.co.uk/credits.htm
How are the old and new sequences for Neighbours different to the ones for Coronation Street? What does this tell you about the nature of the programmes?

http://www.dvguru.com/2006/11/24/the-james-bond-title-sequences/
The title sequences for soaps can be quite different to those for films. The Bond films in particular are well known for their title sequences featuring women and guns. Do you think these titles work as a form of branding, identifying the film as part of the bond series?

Case study on Lost.

http://www.arsenal.com/index.asp
http://www.mcfc.co.uk/
http://www.avfc.co.uk
http://www.mfc.co.uk/page/Home/0,,1,00.html
Above there are English football team websites, look at the sponsorships they have. Notice the different media outlays that are involved in football. Sponsorships include an airline company, phone network companies, alcohol, online betting, insurance companies etc. Why do you think these companies choose to invest into football teams? Do you think these companies set high standards for the supporters? Should a child be wearing a shirt advertising alcohol and online betting when they themselves should not be concerned with such products?

http://www.waynerooney.com/
Check out Wayne Rooney's website. How do sports celebrities fit with the image of sport as a whole? There are a number of sponsors listed on the site. How do sports celebrity's images and opinions affect the image of their team and the sport as a whole? How has the media presented Wayne Rooney?

http://www.advertisingarchives.co.uk/index.php
Search this site for your favourite or most memorable adverts. Why do you think that adverts change over time? Do you remember adverts for what they advertised, the content of the advert, the music or maybe even something else?

http://www.renault.co.uk/
http://www.seat.co.uk/
http://www.jaguar.co.uk/uk/en/home.htm
http://www.honda.co.uk/car/
Look at different car models and their adverts, notice which highlights of the cars they choose to identify, if any at all. Compare the adverts with celebrities in with those that have no recognised star. Would the advert with the celebrity make the product more appealing to you?

http://news.bbc.co.uk/1/hi/entertainment/showbiz/3070419.stm
http://www.fashionunited.co.uk/news/beckham.htm
http://www.telegraph.co.uk/fashion/main.jhtml?xml=/fashion/2006/09/20/efkate20.xml
Look at these examples of celebrities teaming up with clothes shops to create a new image for themselves and the company they are signing up with. Do celebrities signing up with a clothes company make you want to go out and buy clothes from that range?

http://www.metro.co.uk/news/article.html?in_article_id=58571&in_page_id=34
http://walkers.corpex.com/cr15p5/favourites.asp
http://www.yellgroup.com/espanol/media-pressreleases-2006-yellowpagesmovescarinsuranceup
Different adverts are shown at different times of the day. Which type of audience do you think these adverts would appeal to? What time do you think they would be shown? Do the celebrities relate to the age of the audience watching?

http://www.theknowledgeonline.com/
Use this website to search for local promotions and campaigns within your area. Choose a favourite one and explain the reasons for your choice.