This is the companion website for Reputation Management, 2nd Edition. Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don’t actually pay much heed to reputation and this is to their peril.
Reputation Management is a how-to-guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors—and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds.
This new edition features updated examples throughout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, and expanded coverage of global issues.
What you will find on this website:
About the Book: Table of Contents, Preface and Chapter 1
Student Resources: Additional materials to supplement the text and help students study
Instructor Resources: An instructor’s manual, sample syllabi, and editable PowerPoint presentation slides
Related Titles: Other titles related to Reputation Management, 2nd Edition
Feedback: Send feedback to the book’s publisher