This is the companion website for Media Today: An Introduction to Mass Communication, 4th Edition. In Media Today, Joe Turow puts students at the center of profound changes in the twenty-first century media world — from digital convergence to media ownership — and gives them the skills to think critically about what these changes mean for the role of media in their lives.
What you will find on this website
Instructors and lecturers
An instructor's manual, PowerPoint chapter outline slides, testbank questions, sample syllabi and more.
Printable chapter overviews and objectives, and downloadable MP3s so students can study on the go, a glossary of key terms, flashcards of key terms, and chapter quizzes.
What instructors are saying about Media Today
“Media Today is the best textbook to understand the organization, economics, and emerging trends within the U.S. media sector. Its institutional focus and the level of detail and updated knowledge it provides in this regard make it the best textbook for an introductory media course.”— Gisela Gil-Egui, Fairfield University
“What makes Media Today especially stand out is the extra attention to the dynamics of the ever-changing media industries. Joe Turow's book offers a nuanced, comprehensive and accessible treatment of how economic incentives and current trends in media matter for us and our democracy.”— Matt McAllister, Pennsylvania State University
“Media Today engages students and serves as a helpful guide to our new media-saturated world. The writing is lively and concise, and the colorful illustrations are full of zest. Turow's dry wit engages students in a conversational narrative that prompts them to connect what they read to their own experience of contemporary media trends.”— Edward M. Clift, Woodbury University
“Media Today skillfully weaves together all the core components needed for an introductory media course: basics of media literacy and criticism, details about a wide range of the most current media, and an uncommonly thorough integration of the functioning of media industries. Accessible and smart in its writing style and full of useful illustrations and tables, Media Today is not only up-to-date in its information, but its perspective prepares the future of media studies.”— Amanda Lotz, University of Michigan