A: Introduction
Key concepts in language and media
1. Media as language use
2. Register and style
3. Mediated communication
4. Media discourse genres
5. Media rhetorics
6. Media storytelling
7. Words and images
8. Boundaries of media discourse
9. The future of media language

B: Development
Studies in media language
1. Speech, writing and media
2. Different styles of media language
3. Mediated participation
4. Schema and genre theory
5. Persuasion and power
6. Telling stories
7. Anchoring visual meanings
8. Coarseness and incivility in broadcast talk
9. Looking into the future

C: Exploration
Analysing media language
1. Messages and media
2. The case of the blog
3. Listening to pop lyrics
4. Comparing studio talk
5. Purposes of persuasion
6. Media fiction and fact
7. Soundtrack and multimodal discourse 8. Media language and acceptability
9. Media change in the future

D: Extension
Language and media readings
1. The meanings of ‘media’ (Ruth Finnegan; Raymond Williams; Katie Wales)
2. Varieties of media language (Douglas Biber)
3. Media and modernity (John B. Thompson)
4. Broadcast talk (Martin Montgomery; Steven Clayman; John Heritage)
5. News and advertising angles (Allan Bell; Greg Myers; Norman Fairclough)
6. Narrative strategies (Michael Toolan)
7. Windows on the world (David Graddol; Gunther Kress; Theo van Leeuwen)
8. Media trouble (Alan Durant)
9. Media language and social change (Walter Ong; David Crystal)